The new start page

Last week we released a brand new redesigned version of the start page. This is the page that appears when you first sign in to Netmonitor, unless you only have one site configured – in which case you jump immediately to the dashboard of this site. You can return to this page at any time by clicking on the leftmost link in the header bar, or by clicking on the URL of your site in Netmonitor.

Let’s look at the changes.

New start page of Netmonitor

The main area still contains the list of the websites you are analyzing with Netmonitor, but we also added the list of your recently completed mailings (with Netmonitor Mail), as well as the one currently queued. We also made it clearer what type of account you have at the moment, and how to upgrade/extend it.

The new “social” sidebar is here to help you stay informed about the evolution of Netmonitor. It contains the last articles from the blog, the last tweets from our Twitter account (follow us!) and also a link to the Netmonitor group on LinkedIn so you can network with other companies and exchange ideas about web analytics, email marketing, SEO and so on.

We hope you’ll find this new start page usefull. Let us know what you think !

Base Metrics: The Meaning Of Bounce Rate

Bounce stands for visits that only have one page load. This is usually perceived as a negative thing, as the visitor hasn’t bothered clicking further into the site. Unless you have a website with only one page – or other circumstances where a high bounce rate is acceptable – you should probably pay attention to this metric and work towards keeping it low.
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Introducing the new goals system

If you have a website, it is for a purpose: display your products, get leads, sell something. This is why you need to use goals metrics analyze your online performance.
Today we released a major overhaul of the goals feature of Netmonitor, and we would like to walk you through its main aspects.

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Announcing the Visit Explorer

In the Netmonitor project team, we love talking with our customers and listening to what they have to say. We design new features based on the feedback we receive, so don’t hesitate to send us yours! Today, we’re proud to announce the release of one of these designed-for-our-customers features: the Visits Explorer.

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HTTPS is killing web analytics

In 2010, Google announced that they will be using the HTTPS protocol (a secured version of HTTP) as the default protocol for their services. In January 2011, it was Facebook’s turn to announce support of HTTPS, followed a couple of months later by Twitter, and a long tail of other web sites. What was at first an optional settings for security geeks and privacy enthusiasts is now becoming the default standard. Google already migrated some services like Gmail in HTTPS by default, Twitter announced this august that they’ll start turning it on by default, and the trend doesn’t seem to be slowing down. But this is shaking the ground of one of the oldest foundation of the web, and of web analytics: the referrers.

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QR codes & tracking

A Quick Response (QR) code is a two-dimensional code that can be used for people to easily pick up a piece of information with their smartphones. To pick up this information with your smartphone you will need a camera and a scanner application. These can be found from https://market.android.com/ for Android-phones and http://www.ovi.com/ for Nokia phones.

How is this then related to web analytics? Well, the QR code will often link to a website, and with web analytics you will be able to track if and when people are using the codes, and in some cases more importantly, does that lead to the next preferred action?
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The base metrics demystified: Visits

Most people think that the “number of visits” is the key statistic of their website, and they couldn’t be more wrong. I have met a lot of entrepreneurs who claimed that their website was doing good, because it had thousands of visits per day. However, I have never met anyone telling me that their store was doing good because it had a lot of visits! So why being proud of having thousands of visits on the web? Does it make you rich?

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Beginners Guide To Tracking Paid Traffic

This article explains how to tag links and track the results of campaigns. These methods can be used for any type of paid traffic tracking from e-mail campaigns to search engine marketing and so forth.
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